Dataproducts Toner Ad

Dataproducts Toner Ad

When laser printers were breaking into the personal/home-use market, third-party manufacturing was already well established. Dataproducts was a strong player in the market from the beginning and this trade magazine print ad featured a new, color laser cartridge series...
Inches A Weigh

Inches A Weigh

Inches A Weigh is an established weight-loss and fitness franchise devoted to the women’s market for a different take on the gym-style workout experience. IAW combines exercise with meal planning, diet recipes and supplements. This ad appeared in women’s...
Genuine Waterway

Genuine Waterway

Waterway Plastics is a manufacturer of pool and spa equipment and products. This print ad became one of many that promoted the “genuine” waterway branding. The effort to position in this way was developed in response to the growing emergence of cheaper,...